Founder of Sackcloth & Ashes, Bob Dalton, was inspired to help the homeless population when his mother, a hardworking single mother, found herself living on the streets in 2013. Because of his mother's story, Bob realized that not all people choose to become homeless, but some people just need a second chance. He was inspired to call his local homeless shelters to ask what they needed most - they all said blankets. That's when he founded Sackcloth & Ashes. For every blanket you purchase, they give a blanket to your local homeless shelter.
June 1st, 2018 Sackcloth & Ashes launched its first campaign called Blanket the United States. Their goal is to donate ONE MILLION blankets to homeless shelters by 2024.